HOW MUCH SOCIAL MEDIA MATTERS: A RECRUITER'S ADVICE

HOW MUCH SOCIAL MEDIA MATTERS: A RECRUITER'S ADVICE

Okay, so I read this extremely intersting article today about how much Twitter, Facebook, LinkedIn and Klout really matter.  The girl who wrote this article in FORBES interviewed a big-time recruiter who gave his take on each of the four platforms given above.

Regarding TWITTER: His verdict was that while many people can have many followers on Twitter, it doesn't necessarily mean that their postings or retweets have good content or are worth reading.  If a person posts a lot of content about industry specific items it means they have a passion for the industry and for Twitter which is a plus.  He did go on to say he likes to follow people he works with so as to better build a closer relationship.  

About FACEBOOK: He says that for recruiting purposes Facebook matters a bit more than Twitter.  Once again, just because you have numerous friends, that simply doesn't mean that they are all really friends.  But his statement is that what you post or share on Facebook will show a recruiter a little more about that person as a potential employee.  So that's why it is good to have a page for personal reasons and one  for business purposes.  After all, you don't want to post religious or political things on your business page! 



 LINKEDIN is probably the most important tool in a recruiter's arsenal. It is more for professionals and I personally have many contacts there  that are higher in companies that people on Facebook or Twitter.  I even have some of my old political contacts there who are higher in the  food chain than many.  His comment was that we should all use LinkedIn to keep our "line in the water" so to speak and keep that particular  profile up to date and as thorough as possible.


 I love KLOUT!  It is new to me and I have just started to discover how it works.  My score has increased by 8 points since I started about  three  days ago, and I'm hoping with that, my influence.  But, back to the article.  The recruiter in this interview says that this is merely the  beginning  of importance for Klout.  His description is that "Klout looks at the forest rather than the trees".  It looks at the big picture!  

His final advice is to know who can see what you post and how to hide what you don't want seen by everyone, such as pictures.


 When you look at how much this pertains to us, even though we aren't looking for a job, I think it's extremely relevant.  After all, aren't we  simply interviewing all the time to be someone's selling agent or buyers agent?

Warmest Regards,

Linda K. Mayer,
A Realtor you can Trust!
(626) 824-8927 Cell